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Food from the 'Hood was a high school-based, student-owned, organically farmed products company that also marketed a line of natural salad dressings.〔http://www.nytimes.com/1994/06/15/garden/students-turn-greens-into-gold.html?pagewanted=all&src=pm〕 Founded in 1993, the non-profit organization was still in business in 2003, during the 10th anniversary of the Los Angeles riots from which it was born.〔http://www.oprah.com/angelnetwork/Five-Use-Your-Life-Awards/11〕 == History == It was founded in 1993 in the aftermath of the 1992 Los Angeles riots.〔http://articles.latimes.com/1993-10-22/local/me-48372_1_salad-dressing〕 In the wake of the riots, two adults, Crenshaw High School biology teacher Tammy Bird, met a non-profit organization, Gardens For Kids, which offered to help her restore the garden in the back of her classroom.〔http://articles.latimes.com/1993-10-22/local/me-48372_1_salad-dressing〕 Melinda McMullen, a public relations executive, joined Bird shortly thereafter.〔http://articles.latimes.com/1993-10-22/local/me-48372_1_salad-dressing〕 Together, they offered students at Crenshaw High School the opportunity to help rebuild their community by reclaiming a 1/4-acre weed-infested plot of land behind Bird's classroom.〔http://articles.latimes.com/1993-10-22/local/me-48372_1_salad-dressing〕 Initially, the students decided to grow organic foods and donate 25% of their bounty to a local non-profit organization called "Helpers for the Homeless and the Hungry".〔http://articles.latimes.com/1992-12-17/local/me-3013_1_crenshaw-high-students〕 They decided they would sell the rest at the Santa Monica Farmer's Market under the name "Food from the 'Hood".〔http://www.nytimes.com/1994/06/15/garden/students-turn-greens-into-gold.html?pagewanted=all&src=pm〕 At the end of the first year, they had a total of $600, which funded small college scholarships for the three graduating students.〔http://articles.latimes.com/1993-10-22/local/me-48372_1_salad-dressing〕 With more students scheduled to graduate the following year, it was clear that the students needed another plan.〔http://articles.latimes.com/1993-10-22/local/me-48372_1_salad-dressing〕 As the students went about drafting their business plan, Ron Harris, a columnist for the ''Los Angeles Times'', told their story in a widely read column.〔(in a column which appeared in the LA Times in October 1993 )〕 Norris Bernstein, former president of Bernstein's Salad Dressing, heard about the students' efforts and contacted Food from the 'Hood. Now retired, Bernstein volunteered to help with the final work on the salad dressing formula, help price the product, and develop a marketing plan.〔http://www.nytimes.com/1994/06/15/garden/students-turn-greens-into-gold.html?pagewanted=all&src=pm〕 Bernstein became part of the adult team of advisers whom the students came to rely on as they attempted to take the dream of their salad dressing to reality. Bird supervised the students' work garden and helped manage the weekly trips to the Santa Monica Farmers' market, while McMullen focused on trying to generate visibility for the effort. Eventually, ''CBS Morning News'' took an interest in the story and sent national correspondent Hattie Kauffman out to cover the story. Over the next three years, Kauffman became close to the students—eventually doing three pieces on Food from the 'Hood. Within a week of the piece airing on ''CBS Morning News'', the students received a call from a representative from Rebuild LA, a non-profit organization formed after the riots to help revitalize of the city that were impacted by the riots. An executive from one of their founding companies had seen the piece on CBS Morning News and wanted to learn more. The students had their business plan ready and within a few weeks Food from the 'Hood, which had been certified as a 501(c) corporation, received a $50,000 grant to make their dream of a salad dressing company come true. And in December 1993, the students were thrilled as they farmed and students donated their holiday food packages to "Helpers for the Homeless and the Hungry".〔http://articles.latimes.com/1993-12-28/local/me-6117_1_crenshaw-high-school-〕 Then a few months later—precisely two years after the Los Angeles riots—the students from Food From the 'Hood accomplished the launch for their first in what would become a line of three flavors of Food from the 'Hood salad dressing.〔()〕 The next few years became a whirlwind for the student-owners of Food from the 'Hood. Now, with the goal of using the money from their salad dressing to fund college scholarships, they had a real opportunity to attend college. There were grades to keep up, a business to run, high school sports to play and, for many of the students, second jobs to help fund living expenses. And then there were big events, such as a visit from Prince Charles, and a trip to Washington D.C. to be honored at ''Newsweek'' Magazine's American Achievement Awards. Every event was seen as an opportunity to promote their salad dressing that was then in more than 2,000 grocery stores in 22 western states. In 1995, the original founders of Food From the 'Hood graduated from Crenshaw High School. Nearly all of the graduates went on to attend four-year colleges, including University of California, Berkeley; San Diego State; Babson College; Howard University; University of California, Santa Cruz; California State, Northridge; Stanford University; Cornell College; Carnegie Mellon University; and Moorehouse College. Food from the 'Hood continued for a number of years after the original founders went off to college, and continued to fund college scholarships. In 2002, Oprah Winfrey awarded the organization a major contribution as part of her "Use Your Life" Awards. The organization closed a few years later, but many of the Food From the 'Hood student-owners continue to stay in close touch. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Food from the 'Hood」の詳細全文を読む スポンサード リンク
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